Logo Rebrand and Jersey Design: “Rebranding a Team”

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GOAL 

To rework the company's brand and overall image using the Twinsburg City Schools' color palette. To give the team a more modernized logo that would successfully identify with the athletic performance. 

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PROCESS 

Began with logo ideation sketches and consolidation on the team and school districts' values. Once the final logo was selected, everything was digitally refined and then sent off to a local print shop to be embroidered onto the team jerseys.

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OUTCOME 

A successful revamp of the Twinsburg High School Hockey team logo and jerseys. A pleased client with increased credibility towards the team due to the reinvented brand.