THE CHALLENGE

Valor Acres is an up-and-coming mixed-use development set to redefine modern living and working in Northeast Ohio. Designed to integrate residential, commercial, and retail spaces into one unified environment, the development promises a vibrant lifestyle destination. As a property still under construction, Valor Acres needed to market a place not yet fully realized—while also driving immediate leasing for Canvas at Valor Acres.

 

THE APPROACH

shark&minnow partnered with Valor Acres to  create and launch a targeted media campaign across print and digital channels to raise overall visibility for both Valor Acres, and Canvas at Valor Acres. The campaign would work to highlight the amenities, lifestyle, and residential, office and retail leasing opportunities.

 

At the heart of the Canvas effort was the campaign concept “Experience the Art of Modern Living”—a message meant to showcase the features and amenities of the living spaces  and invite discovery. 

The grid design utilized art textures, as a play on the name of the complex (Canvas) and playing out the idea that this is their perfect “blank space” to lease and make their own. The campaign included video production, a media plan complete with both digital and print marketing, as well as email marketing. Together, these touchpoints worked in concert to inform, inspire, and engage.

 

IMPACT

The newly produced video content added energy and emotion to the brand, while the media campaign delivered measurable reach and engagement. What
was once a fragmented footprint became a focused
and future-ready identity—one that introduces Valor Acres not just as a place to live, but a community in
the making.