THE CHALLENGE

Valor Acres is an up-and-coming mixed-use development set to redefine modern living and working in Northeast Ohio. Designed to integrate residential, commercial, and retail spaces into one unified environment, the development promises a vibrant lifestyle destination. As a property still under construction, Valor Acres needed to market a place not yet fully realized—while also driving immediate leasing for Canvas at Valor Acres.

 

THE APPROACH

shark&minnow partnered with Valor Acres to  create and launch a targeted media campaign across print and digital channels to raise overall visibility for both Valor Acres, and Canvas at Valor Acres. The campaign would work to highlight the amenities, lifestyle, and residential, office and retail leasing opportunities.

At the heart of the Valor Acres effort was the campaign concept “Valor Awaits”—a versatile message 

crafted to evoke anticipation and invite discovery. This unifying idea gave space for individual features of the development to shine, from dining and leisure to nature and community, while positioning the entire campus as a destination in the making. The campaign included video production, a media plan complete with both digital and print marketing, as well as email marketing. Together, these touchpoints worked in concert to inform, inspire, and engage.

 

IMPACT

The newly produced video content added energy and emotion to the brand, while the media campaign delivered measurable reach and engagement. What  was once a fragmented footprint became a focused  and future-ready identity—one that introduces Valor Acres not just as a place to live, but a community in the making.