Casey Monda Art Advisory + Art I Saw & Liked
THE CHALLENGE
Casey Monda approached shark&minnow seeking to transform her online presence and monetize her popular "Art I Saw & Liked" audience. The primary challenge was the need to build a cohesive personal brand that would simultaneously support her art advisory work and provide a robust, subscription-based platform. She needed a centralized, dynamic website capable of showcasing her blog while functioning as a social media-style hub for her community, all under a newly amplified and professionalized personal brand.
THE APPROACH
shark&minnow executed a comprehensive brand and marketing strategy designed for maximum impact and synergy. This began with establishing a fresh, professional brand identity for Casey Monda, including logo design and essential marketing collateral like business cards. The digital implementation was significant: shark&minnow developed two distinct websites—one to anchor her personal art advisory services and a second to serve as the subscription-based "Art I Saw & Liked" platform. To drive engagement and adoption, the strategy included the creation of a video series (both short and long-form) that featured platform tutorials and shared her artistic inspiration. Finally, a robust, branded social media and email toolkit was provided, complete with predesigned templates, images, and best practices to ensure consistent and effective self-promotion.
IMPACT
The partnership successfully resulted in a fully realized, professional personal brand and a clear, monetizable pathway for Casey Monda's expertise. The coordinated delivery of a new brand identity, two integrated websites, and a rich library of marketing assets (from business cards to branded social media tools) equipped her for scalable growth. By establishing a dedicated art advisory brand alongside the functional subscription platform, Casey Monda was positioned as a leading voice in the art world, capable of leveraging her dedicated "Art I Saw & Liked" community to generate sustained revenue and elevate her professional advisory services.
