ABOUT PRATT

Pratt was founded in 1973 by Bill Pratt and his father, Bob Pratt. Today, the company has a worldwide reputation for high-quality equipment and its chassis can be found in every major fleet in the United States. NACPC acquired Pratt Industries in 2023 and will retain the company’s large custom and specialty utility trailer business across America.

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THE CHALLENGE

Creating a sales brochure that was visually interested and stands out when on a table with other organizations in order to draw more attention to the Pratt brand. 

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THE SOLUTION

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Inspired by automotive industry ads, we decided to approach the design with tire track marks and high contrast imagery between the orange and charcoal grey color scheme. The modern typefaces, combined with a clean organized details section allows the brochure to feel high-end and easily legible. 

OUTCOMES​

• Brochure

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